In order to truly understand the next-generation workforce, we decided to battle-test Grwo in one the most competitive environments, US universities. The reason for choosing this path was that it enabled us to be very close to pure and unfiltered information of what drives people, what actions warrant recognition and what motivates people to act. We released our first BETA version at three universities: Clemson, Texas Tech and San Diego State. Shortly thereafter we received user interest from students across the US.Challenge
The major problem for universities is that they have a hard time to keep their students interested and inspired. Therefore we challenged ourselves to offer something that would make students’ grades more valuable than just a pass or a fail.
We listened to our users and created an ad-free, clean, simple to use, pure & positive product which recognizes things that matter. We gave students the opportunity to earn points by uploading a photo of their achievements. These Grwo points could later be exchanged for vouchers or experiences like going to a concert or having the opportunity to meet an expert.Result
After receiving user interest from students across the US we decided to open our test further. This resulted in Grwo expanding organically to over 300 universities with a massive audience reach.