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Tourism Module

The tourism industry is experiencing significant changes, mostly thanks to the millennial generation, whose preferences and expectations are vastly different from previous generations. By offering authentic, personalized experiences, brands in the tourism industry might just be able to adapt and rise to the occasion.

Launch Your App
64%

72

%

of fans rate brand authenticity as a key component

64%

44%

%

of millennials expect brands to have open dialogue with them

64%

64%

%

of millennials respond well to brand messages that are relevant to their interests

64%

72

%

of fans rate brand authenticity as a key component

64%

44%

%

of millennials expect brands to have open dialogue with them

64%

64%

%

of millennials respond well to brand messages that are relevant to their interests

The Challenges

Limited Experiences

The loyalty programs of many travel brands look alike, where the focus is on rewards. However, 77% of loyalty programs that focus on rewards alone fail within the first two years. And while places like museums and national parks tend to have extremely loyal customers, they also often lack exciting and diverse experiences for these customers.

Limited data

The loyalty programs of many travel brands look alike, where the focus is on rewards. However, 77% of loyalty programs that focus on rewards alone fail within the first two years. And while places like museums and national parks tend to have extremely loyal customers, they also often lack exciting and diverse experiences for these customers.

Our Solution?

Embrace Authenticity

The most successful brands are powered by their customers, so it’s important to offer exciting, authentic experiences to build a deeper emotional connection with your customers. But this would be meaningless without having mechanisms in place that allow you to analyze who your customers are, what they are doing, and why they are doing it.

With Grwo, companies in the tourism industry can source all of their content in a single, brand-consistent environment. Our all-in-one system — which we build and deploy personalizes the experience and streamlines a way to produce raw, actionable data for marketers.

64% of millennials respond positively to brand messages that are relevant to their cultural interests.

(source: Copyrise, hobowithalaptop.com/millennial-statistics)

44% of millennials expect brands to have open dialogue with them. It’s no longer a one-way street of communication. 52% said to remain relevant, brands need to listen to consumers and be willing to change based on their feedback.

(source: Adroit Digital)

77% of loyalty programs that focus on rewards alone fail within the first two years.

(source: Capgemini Consulting, 2015)