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Sports Module

Sport defines fans more than their religion, which leaves sports marketers tasked with no small feat. Today, sports fans demand engaging, immersive experiences that allow them to become part of the event narrative. It’s not only about giving fans access to content whenever they want, but it’s also about making them part of the show.

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76

%

of fans want to be active participants with brands they love

72%

%

of fans rate brand authenticity as a key component

70%

%

of fans participate in loyalty programs

76

%

of fans want to be active participants with brands they love

72%

%

of fans rate brand authenticity as a key component

70%

%

of fans participate in loyalty programs

The Challenges

Online and Offline Experiences

Watching the game is no longer enough. Sports may be the draw, but what fans crave is entertainment — before, during, and after events. While sports marketing channels typically provide more information during the season, 83% of sports fans are interested in out-of-season sporting content.

Audience Fragmentation

Information on sports events is extremely fragmented, leading to lower engagement across all sports marketing platforms. Sports audiences are also extremely fragmented: 3.2 billion people tuned into the 2014 World Cup, but that doesn’t mean 3.2 billion people are football fans.

Our Solution?

Step Up to the (online) Plate

Creating custom content that resonates with your audience before, during, and after a game, is key to building an adoring fanbase. Don’t put out content just to keep brand metrics up; do it to remain true to the pure joy of the sport.

With Grwo, sports organizations can source all of their content in a single, brand-consistent environment. Our all-in-one system — which we build and deploy — brings the fragments together to produce actionable data for marketers.

Millennial sports fans watch almost as many live games per week as Gen X sports fans (3.2 games per week vs. 3.4 games per week).

(source: McKinsey online survey, June 2017)

64% of marketers say that “offline and online data are typically handled by separate teams.”

(Adobe Audience Manager - Acquisition Evolved)

A majority of sports fans prefer online engagement with their favorite team to in-person engagement.

(source; Gensler’s 2013 U.S. Brand Engagement Survey)