Our humble beginnings
In order to really understand what drives the next generation whom are just about to enter the workplace, we decided to test what motivates action, which life topics are important and how does one want to receive recognition.
We started out with a very identifiable problem for this audience: the value of grades when transitioning from school to work. We encouraged students to take a picture of received grades, upload them to Grwo and earn points which they were able to redeem for fun or career experiences. We were able to test our hypothesis at four schools and enjoyed massive organic growth to 300+ universities.
The enormous user-generated feedback we received was instrumental in shaping and gamifying Grwo.