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Entertainment Module

Entertainment brands need loyalty programs to supercharge the value of their passionate fans. Media and entertainment marketers are faced with fragmented audiences and obstacles with marketing technology, resulting in lost opportunities when it comes to gaining customer insight and engagement.

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64%

72

%

of fans rate brand authenticity as a key component

64%

76

%

of fans want to be active participants with brands they love

64%

70

%

of fans participate in loyalty programs

64%

72%

%

of fans rate brand authenticity as a key component

64%

76%

%

of fans want to be active participants with brands they love

64%

70%

%

of fans participate in loyalty programs

The Challenges

Difficulty with data

Fifty-one percent of entertainment marketers view marketing technology as an obstacle to their data-driven strategy. 2 This might explain why many entertainment companies turn to vanity metrics as indicators of fan engagement. But this is neither effective nor sustainable.

Audience fragmentation

Most fans use digital platforms to connect with entertainment, whether it’s their favorite TV show, movie, or band. Unfortunately, with fan sites scattered across the web, entertainment companies are left with little data to draw from. This audience fragmentation also results in low engagement across their own channels.

Our Solution?

Turn Hype Into Revenue

Your customers want to do more with your brand — so give them more. Empower your fans by offering creative and exciting content, tailored to their needs. Learn how to engage with them more effectively in order to obtain more useful data.

With Grwo, media and entertainment companies can source all of their content in a single, brand-consistent environment. Our all-in-one system — which we build and deploy — brings the fragments together to produce raw, actionable data for marketers.

51% of media and entertainment marketers view marketing technology as an obstacle to their data-driven strategy

(Adobe Audience Manager - Acquisition Evolved)

Over half of the people used social media to make choices about entertainment. Of those who post about TV shows, 76% do so live and 51% do so to feel connected to others who might also be watching.

(The Hollywood Reporter, 2012)